Is your business Social ?
Chances are you’re aware of this new phenomena that everyone is talking about called Social Media, you’re probably aware that it’s a powerful medium and you may even be tempted to think:
- I’ll open a Twitter account and my revenue will triple….automatically !
- Ahh I’m just 1 blog post away from being on Ellen !
- If I build it (a Facebook/LinkedIn/Tumblr page), they will come (in bucket loads)
Then you realize that, unfortunately, none of this is true.
The truth is, social media — when used strategically over time — is one of the most powerful forms of marketing and market research the world has ever seen. But it’s not a silver bullet that automatically assures business success. It takes hard work and effort over time to get there.
Firstly, a more detailed description is in order.
The internet has always been social. The tools are new, but communication and interaction are as old as mankind itself. That’s why so many essential principles of web communication haven’t changed much from the good old days of face-to-face selling.
What the internet does change is the speed, scale, and cost of communicating. You can send more messages to more people, quicker and cheaper, than ever before in history.
Social media: So what is it good for?
Simple – Building relationships with fans and customers, creating engaged customers and driving sales !
You may be a big company, a little company, or an individual. Any of you can use social media platforms to show your customers that you are the bee’s knees. That you are trustworthy. That you know your business and are an authority on it.
Lack of trust is the biggest most effective sale killer. Social media gives you an amazing efficient, cheap, and effective way to build that trust — provided, of course, that you’re a good soul to begin with. (Social media also does a tremendous job of exposing terrible service, underhanded or bad business practices, and shoddy products.)
The pillars of an effective social media campaign are direct response copywriting, design and content marketing. These are separate skills, but they work incredibly well when you blend them together and then utilise social media tools to widely share the result of that work.
At Webtactics we understand Social Media like it was our own baby. We live breathe and eat Social Media daily. For us managing Social Media campaigns for our clients is our passion, its what we dream at night and wake up excitedly to do in the morning !
Social media demands a huge investment — not of money, typically, but in time, which of course is worth much more than money.
So to get the best return on that investment,
Contact us on 0272 646474 for a Social meeting TODAY !