Email marketing is an effective tool in a marketers arsenal and is used by thousands of businesses of all sizes across the world. Here’s a number of reasons to use Email Marketing for your business.
One of the biggest benefit of email marketing is its cost compared to mainstream marketing mediums. There are no associated bricks and mortar cost so no print or postage costs and no fees paid in exchange for presence on billboards, magazine or television channel. Email marketing usually entails investing in specialist software to automate, track and evaluate emails. Sure, there may be a small overhead cost for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing mediums.
Target fans of your brand The Simplified Guide to Email Strategy.
Email marketing is probably the only medium where consumers ask to receive your communication. The majority of businesses engaged in Email marketing only send messages to those who have signed up to receive them. This usually allows for much higher conversion rates as a business is only targeting those who already shown an interest in their brands. It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image and may also be illegal depending on where the you are located. In NZ it’s illegal to send unsolicited emails.
Email marketing allows you what most marketers dream of. A rifle approach where one targets only those that are a qualified base of potential customers. This is a huge advantage and allows for cost efficiency as well !
Email list segmentation works brilliantly for brands who procure information about their subscribers. Reports have shown that marketers who use this tactic often have improved customer engagement rates as a result.
Calls to action
Email marketing is very good at taking advantage of spur of the moment or impulse buying. There aren’t many other marketing platforms that allow customers to go from showcasing an offer to buying an item within as little as two clicks of a button. With tempting calls to action and a link straight to the checkout page, email newsletters can drive sales like no other medium.
Easy to create
Email marketing is easy to create and easy to measure ! It doesn’t necessarily require a big team or years of technical experience in order to be successful. It’s very possible to jazz up an email campaign with professional templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
Easy to track and measure
A key benefit of email marketing is that it’s highly measureable. It’s easy to see where one is going wrong. Our email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made immediately, whereas print or broadcast advertising requires quite a bit of lead time and effort to change.
Easy to share
Receivers can forward great deals and offers to their friends at the click of a button. There aren’t many other forms of marketing that can be shared as easily and quickly as this. Before one knows it, subscribers could become brand fans that are dedicated referrers of business to you.
Due to the instant nature of email, a business can start seeing visible results within moments of its emails being sent. A short sharp 24-hour sale is a clever marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait days even weeks till they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure who or what was responsible for the purchase?
Return on investment
In the commercial world, results are all that matters. With this being the prime objective, the main reason that most businesses invest in email marketing is the tremendous return on investment.
When you take into account, the points made above, it’s easy to see why. Perhaps it’s time for your business to start taking this marketing platform more seriously.
Call us on 0272 646474 for a chat !